Pricing

Priced for the person actually running the programme.

ABM platforms have historically opened at five figures a year and a six-week onboarding. Kairo starts at $49 a month, you connect it yourself, and every plan includes the full account graph — the tiers differ on scale and integrations, not on whether you get the truth.

30-day trial, no card Monthly or annual Cancel from the settings screen

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Starter

$49 /month

One programme, one person running it.

1 ABM campaign / target list
Up to 500 target accounts
Company-level ad engagement
Default account scoring model
Kai — 15 questions a day
HubSpot sync
90-day history backfill

Start free

Growth

$149 /month

A marketing team with a real named-account motion.

3 campaigns / target lists
Up to 2,500 target accounts
Custom score weightings
Separate dashboard per campaign
Kai — 75 questions a day
HubSpot + Salesforce sync
Webhooks & Clay export

Start free

Pro

$379 /month

Multi-region programmes and a RevOps function.

Unlimited campaigns
Up to 15,000 target accounts
Score model versioning & A/B
Kai — unlimited
HubSpot, Salesforce & Attio
REST API + MCP server
EU or US data residency
SAML single sign-on

Start free

Agency

$449 /month

Running ABM for other people's brands.

Everything in Pro
3 client workspaces included
Additional workspaces $79 each
White-labelled client reporting
Cross-client benchmark view
Per-client billing exports
Partner directory listing

Talk to us

Annual billing takes two months off every plan. Prices in USD, exclusive of tax. Target-account limits are counted per workspace, and going over does not stop the product working — we email you first.

Included everywhere

The things that should not be an upsell

The full account graph

Coverage, engagement, stages and cost per account reached are on every plan, including Starter. Truth is not a premium feature.

90-day backfill

Every workspace gets history from day one, so your first session shows real numbers rather than an empty state.

Unlimited seats

Charging per seat makes teams share logins and then argue about who broke the dashboard. We charge on accounts and campaigns instead.

Human support

Email support on every plan, answered by someone who has run an ABM programme. Pro and Agency add a shared Slack channel.

Questions

Pricing questions we get asked

What counts as a target account?

A unique company on a target list in your workspace, whether or not it has ever been reached. We count unreached accounts deliberately — they are the ones you most need to see, and pricing that hid them would create the wrong incentive.

What happens if I go over the account limit?

Nothing breaks. Kairo keeps ingesting and reporting, and we email you with the overage and the options. We do not silently truncate a list or stop scoring mid-quarter.

Do you charge on ad spend?

No. A percentage-of-spend model gives a measurement vendor an obvious incentive to tell you to spend more, and we would rather not have that conversation with ourselves.

Can an agency put a client on their own plan?

Yes — that is what Agency is for. Each client gets an isolated workspace with its own lists, integrations and reporting, and you get a cross-client view the clients cannot see.

Is there a discount for early-stage companies?

Yes. Companies under 20 people and under $2m ARR get 50% off Starter or Growth for the first year. Email us from a company address and we will apply it.

What is actually in the trial?

Everything in Growth, for 30 days, with no card. That includes the backfill, so you will know within the first session whether the coverage picture is useful to you.

Start on the trial. Decide with your own numbers in front of you.

Thirty days of Growth, no card, and a coverage report inside the first hour.

Start a 30-day trial Book a walkthrough