The companies behind the impressions.
Impressions are delivered to people. ABM is run against companies. Kairo does the join, keeps it current, and — the part most tools skip — shows you the accounts that got nothing at all.
| Account | Stage | Reached | Titles hit | Score |
|---|---|---|---|---|
| Ravensbourne GroupLogistics · 2,400 staff | In market | 31 | 7 | 94 |
| Kestrel AnalyticsSoftware · 780 staff | In market | 24 | 5 | 88 |
| Alder & VossFinancial services · 5,100 staff | Engaged | 19 | 4 | 67 |
| Merrow IndustrialManufacturing · 1,150 staff | Engaged | 12 | 3 | 54 |
| Whitmore CloudSoftware · 340 staff | Aware | 8 | 2 | 31 |
| Fenwick LogisticsLogistics · 900 staff | No reach | 0 | 0 | 4 |
Coverage before quality
The first screen is not your best-performing accounts. It is the share of your list that has been reached at all, at what frequency, and what it cost. Programmes fail on coverage far more often than they fail on creative.
Breadth of the committee
Kairo counts distinct job functions reached per account, not just headcount. Six impressions on one marketing manager is not the same signal as six impressions across finance, ops and engineering, and it should not score the same.
Which creative did the work
Every account timeline names the ads that account saw, in order. When an account moves stage you can see what it saw immediately before — which is how you find the two creatives worth scaling.
Slice the list the way you actually sell
Coverage by industry, size band, region, tier or any custom field on your list. This is where you find out that your enterprise tier is being served at a third of the frequency of your mid-market tier because the audience is smaller and the auction is harder.
- Reach and frequency per segment, side by side
- Cost per account reached, by segment and by creative
- Unmatched rows surfaced with the reason, so list hygiene is fixable
- Saved views you can hand to an agency or a client without giving away the whole workspace
| Segment | Accounts | Reached | Avg freq | Cost / reached |
|---|---|---|---|---|
| Tier 1 — strategic | 40 | 37 | 14.2 | £96 |
| Tier 2 — growth | 120 | 98 | 8.6 | £61 |
| Tier 3 — volume | 252 | 121 | 3.1 | £44 |
| Unmatched | 17 | — | — | — |
Find out what share of your list has never been served.
Upload a target list, connect an ad account, and Kairo will tell you your real coverage in under ten minutes.